This article shares the top four metrics to keep an eye on if you’re an affiliate marketer looking to maximize your performance & success.

The 4 Most Important Metrics Affiliate Marketers Should Be Analyzing

Running a successful affiliate marketing business is a continuous process. Affiliate marketers are always on the lookout for key affiliate marketing metrics to measure and optimize their performance. There are tons of them out there, but not all are of equal importance. That’s why it’s essential to know where to start, because at the end of the day, numbers and data need to be at the heart of everything you do as an affiliate marketer.

Conversion Rate

Conversion rate is among the most crucial affiliate marketing KPIs. It’s the percentage of affiliate link clicks that result in sales. Keeping track of this metric is essential in comparing individual affiliate offers that you promote to see which converts best with your traffic.

Clicks

You can measure the exposure of the affiliate product you are promoting by analyzing the number of clicks your links get within your affiliate promotions. Suppose the results show an incredibly high number of clicks with low sales. That may indicate poor affiliate tracking, low audience-product affinity, or inadequate relation between the ad promotion and its landing page. Generally speaking, however, the more clicks you get, the more affiliate sales you’ll generate.

You can check how well your ad or promotion is targeted by analyzing the Click Through Rate (CTR). A high CTR usually means you’re targeting the right audience.

Earnings per Click

Earnings per Click (aka EPC) is a great metric to use to analyze how much you’re earning for each click on your affiliate links. The higher the number, the better your affiliate marketing campaign is performing.

Generally speaking, aim to earn at least $1 for every click (but of course, this depends on your personal situation, what affiliate marketing method you’re using, and costs (like ad spend)). If you test promoting a new offer that is generating a much higher EPC than the average EPC you tend to garner, then quickly scale your affiliate promotions of that offer.

RPM

RPM, aka “ad revenue per 1,000 impressions” is a more advanced metric to see if you’re truly maximizing your performance and sales, ensuring you’re not leaving any money on the table. Analyzing RPM will show your affiliate earnings per 1,000 impressions, helping you determine which affiliate offers or campaigns bring in the most money possible in your wallet.

Boost Your Affiliate Marketing With These Key Metrics

Conversion rates, clicks, EPC, and RPM are the most important metrics to monitor as an affiliate marketer. These metrics are more than enough to get you started, but feel free to do your own research on additional metrics to keep your affiliate marketing strategy in top shape.

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